This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.

Helen Jefferson Lenskyj is Professor Emirita of the University of Toronto, Canada. Her previous publication include The Palgrave Handbook of Olympic Studies (co-edited with S. Wagg); Olympic Industry Resistance; The Best Ever Olympics?; and Inside the Olympics Industry