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Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.
Published by: Palgrave Macmillan
Publication Date: 2014-10-01
Format: Hardcover
ISBN-13: 9781137293497
DOI: 10.1057/9781137293503
Dimensions: 216cm x140cm
Pages: 315