How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Flores, L.

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-12-16

Format: Hardcover

ISBN-13: 9781137340689

DOI: 10.1057/9781137340696

Dimensions: 229cm x152cm

Pages: 255