Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

Avraham, Eli; Ketter, Eran

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Details

Published by: Palgrave Macmillan

Publication Date: 2015-10-26

Format: Hardcover

ISBN-13: 9781137342140

DOI: 10.1057/9781137342157

Dimensions: 216cm x140cm

Pages: 193