Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors

Merk, M.

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-02-19

Format: Hardcover

ISBN-13: 9781137347435

DOI: 10.1057/9781137347442

Dimensions: 235cm x155cm

Pages: 213