The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change

Clayton, M.

This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-04-16

Format: Hardcover

ISBN-13: 9781137355843

DOI: 10.1057/9781137355850

Dimensions: 216cm x140cm

Pages: 260