Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

Roll, M.

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-07-07

Format: Hardcover

ISBN-13: 9781137359162

DOI: 10.1057/9781137359179

Dimensions: 216cm x140cm

Pages: 339