Palgrave Macmillan Series in Global Public Diplomacy: Branding Nations at the World Expo

Wang, J.

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-12-18

Format: Hardcover

ISBN-13: 9781137361714

DOI: 10.1057/9781137361721

Dimensions: 216cm x140cm

Pages: 210