Visual Communication Theory and Research: A Mass Communication Perspective

Fahmy, S.; Bock, M.; Wanta, W.

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-05-01

Format: Hardcover

ISBN-13: 9781137362148

DOI: 10.1057/9781137362155

Dimensions: 216cm x140cm

Pages: 190