Competitive Dynamics in the Mobile Phone Industry

Giachetti, C.

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Details

Published by: Palgrave Pivot

Publication Date: 2013-07-22

Format: Hardcover

ISBN-13: 9781137373694

DOI: 10.1057/9781137374127

Dimensions: 216cm x140cm

Pages: 147