Brandjack: How your reputation is at risk from brand pirates and what to do about it

Langley, Q.

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-05-29

Format: Hardcover

ISBN-13: 9781137375353

DOI: 10.1057/9781137375360

Dimensions: 216cm x140cm

Pages: 307