Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Klaus, Philipp

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-12-04

Format: Hardcover

ISBN-13: 9781137375452

DOI: 10.1057/9781137375469

Dimensions: 216cm x140cm

Pages: 166