{"product_id":"9781137379078","title":"International Marketing and Management Research","description":"\u003ch1\u003eInternational Marketing and Management Research\u003c\/h1\u003e \u003ch2\u003eArora, A.\u003c\/h2\u003e \u003cp\u003eInternational Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.\n \nThe contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-07-26\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137379078\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137376466\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 108\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":45588204191884,"sku":"9781137379078","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137379078.jpg?v=1775959308","url":"https:\/\/lateknightbooks.com\/products\/9781137379078","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}