Principles of Marketology, Volume 1: Theory

Aghazadeh, H.

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

Details

Published by: Palgrave Macmillan

Publication Date: 2015-11-17

Format: Hardcover

ISBN-13: 9781137383143

DOI: 10.1057/9781137379320

Dimensions: 235cm x155cm

Pages: 377