{"product_id":"9781137387950","title":"City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality","description":"\u003ch1\u003eCity Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality\u003c\/h1\u003e \u003ch2\u003ePaganoni, M.\u003c\/h2\u003e \u003cp\u003eThis book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-01-13\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137387950\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137387967\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 162\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431270924428,"sku":"9781137387950","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137387950.jpg?v=1775883419","url":"https:\/\/lateknightbooks.com\/products\/9781137387950","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}