Candidate-Centered Campaigns: Political Messages, Winning Personalities, and Personal Appeals

Arbour, B.

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-07-10

Format: Hardcover

ISBN-13: 9781137398604

DOI: 10.1057/9781137387370

Dimensions: 216cm x140cm

Pages: 204