Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Hills, Matt

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Details

Published by: Palgrave Pivot

Publication Date: 2015-07-20

Format: Hardcover

ISBN-13: 9781137463319

DOI: 10.1057/9781137463326

Dimensions: 216cm x140cm

Pages: 146