Why People (Don’t) Buy: The Go and Stop Signals

Chakravarti, Amitav; Thomas, Manoj

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-05-15

Format: Hardcover

ISBN-13: 9781137466679

DOI: 10.1057/9781137466693

Dimensions: 216cm x140cm

Pages: 223