{"product_id":"9781137466679","title":"Why People (Don’t) Buy: The Go and Stop Signals","description":"\u003ch1\u003eWhy People (Don’t) Buy: The Go and Stop Signals\u003c\/h1\u003e \u003ch2\u003eChakravarti, Amitav; Thomas, Manoj\u003c\/h2\u003e \u003cp\u003eFull of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-05-15\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137466679\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137466693\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 223\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47677232840844,"sku":"9781137466679","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137466679.jpg?v=1776554906","url":"https:\/\/lateknightbooks.com\/products\/9781137466679","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}