Brand Breakout: How Emerging Market Brands Will Go Global

Kumar, Nirmalya; Steenkamp, Jan-Benedict E.M

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-02-15

Format: Paperback

ISBN-13: 9781137467591

DOI: 10.1057/9781137276629

Dimensions: 235cm x155cm

Pages: 256