Intellectual Property Rights Management: Rookies, Dealers and Strategists

Alkaersig, L.; Beukal, K.; Reichstein, T.

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-02-27

Format: Hardcover

ISBN-13: 9781137469526

DOI: 10.1057/9781137469533

Dimensions: 216cm x140cm

Pages: 195