Coping with Retail Giants: Gaining an Edge Over Discounters

Samli, A. Coskun

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-04-23

Format: Hardcover

ISBN-13: 9781137476333

DOI: 10.1057/9781137476340

Dimensions: 216cm x140cm

Pages: 209