Business in the Digital Economy: A Guide to Constructing Monetization Models Using Digital Technologies

Skilton, Mark

The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-08-27

Format: Hardcover

ISBN-13: 9781137477705

DOI: 10.1057/9781137477729

Dimensions: 235cm x155cm

Pages: 230