Palgrave Studies in Communication for Social Change: Selling the Nation and Nationalizing the Sell

Volcic, Zala; Andrejevic, Mark

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-10-19

Format: Hardcover

ISBN-13: 9781137500984

DOI: 10.1057/9781137500991

Dimensions: 216cm x140cm

Pages: 202