Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

Heilbrunn, B.

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-05-11

Format: Hardcover

ISBN-13: 9781137509963

DOI: 10.1057/9781137509987

Dimensions: 216cm x140cm

Pages: 250