Entrepreneurial Marketing for SMEs

Cacciolatti, Luca; Lee, Soo Hee

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-10-26

Format: Hardcover

ISBN-13: 9781137532565

DOI: 10.1057/9781137532589

Dimensions: 216cm x140cm

Pages: 215