Green Marketing: A Case Study of the Sub-Industry in Turkey

Kirgiz, A.

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Details

Published by: Palgrave Pivot

Publication Date: 2015-10-29

Format: Hardcover

ISBN-13: 9781137535870

DOI: 10.1057/9781137535894

Dimensions: 216cm x140cm

Pages: 153