{"product_id":"9781137543530","title":"Scaling the Tail: Managing Profitable Growth in Emerging Markets","description":"\u003ch1\u003eScaling the Tail: Managing Profitable Growth in Emerging Markets\u003c\/h1\u003e \u003ch2\u003ePark, Seung Ho; Ungson, Gerardo R.; Cosgrove, Andrew\u003c\/h2\u003e \u003cp\u003eThis book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \"scaling the tail.\" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-08-06\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137543530\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137538598\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 163\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47679974834316,"sku":"9781137543530","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137543530.jpg?v=1776574596","url":"https:\/\/lateknightbooks.com\/products\/9781137543530","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}