{"product_id":"9781137578099","title":"Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs","description":"\u003ch1\u003eBusiness Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs\u003c\/h1\u003e \u003ch2\u003eGavinelli, Laura\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on the relationship\nbetween business strategy and competition among Italian SMEs in the aftermath\nof the economic crisis. First examining business strategy and competitive\nadvantage in a broader sense, \u003ci\u003eBusiness\nStrategies and Competitiveness in Times of Crisis\u003c\/i\u003e goes on to analyse the\nstrategic behaviour of SMEs and the key factors that allow them to overcome the\nchallenges they face. The book covers wide-ranging topics such as marketing and\ncommunication strategies, internationalization process and entry modes, access\nto credit, networking, innovation process and human resources enhancement.\nReferring to insightful case studies and surveys conducted between 2011 and\n2014, it reflects on managerial implications for Italian SMEs and identifies\ntheir three main competitive challenges. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-06-24\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137578099\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/978-1-137-57810-5\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 290\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44752497180812,"sku":"9781137578099","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137578099.jpg?v=1775962123","url":"https:\/\/lateknightbooks.com\/products\/9781137578099","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}