The Social Organization: Managing Human Capital through Social Media

Manuti, Amelia; de Palma, Pasquale Davide

The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-12-15

Format: Hardcover

ISBN-13: 9781137585349

DOI: 10.1057/9781137585356

Dimensions: 216cm x140cm

Pages: 93