{"product_id":"9781138593930","title":"Marketing Channel Strategy An Omni-Channel Approach -International Student Edition","description":"\u003ch1\u003eMarketing Channel Strategy\u003c\/h1\u003e\u003ch2\u003eAn Omni-Channel Approach -International Student Edition\u003c\/h2\u003e\u003ch3\u003eRobert W. Palmatier | Eugene Sivadas | Louis W. Stern | Adel I. El-Ansary\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eMarketing Channel Strategy: An Omni-Channel Approach\u003c\/em\u003e is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.\u003c\/p\u003e\n\u003cp\u003eThe omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality.\u003c\/p\u003e\n\u003cp\u003eAdvanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.\u003c\/p\u003e\n\u003cp\u003eA full set of PowerPoint slides accompany this new edition, to support instructors.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eRobert W. Palmatier\u003c\/strong\u003e is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA and the Research Director of the Sales and Marketing Strategy Institute.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEugene Sivadas\u003c\/strong\u003e is Professor of Marketing and Associate Dean at the Milgard School of Business, University of Washington Tacoma, USA.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLouis W. Stern\u003c\/strong\u003e is John D. Gray Distinguished Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdel I. El-Ansary\u003c\/strong\u003e is the Donna L. Harper Professor of Marketing at the University of North Florida, USA.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 July 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eTaylor \u0026amp; Francis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eRoutledge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781138593930\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e374\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":63547542569100,"sku":"9781138593930","price":360.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9781138593930","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}