Strategic Management

Ansoff, H. Igor

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.

Details

Published by: Palgrave Macmillan

Publication Date: 1979-01-01

Format: Paperback

ISBN-13: 9781349029730

DOI: 10.1007/978-1-349-02971-6

Dimensions: 216.0cm x140.0cm

Pages: 236.0