The Phenomenon of Political Marketing

O'Shaughnessy, Nicholas Jackson

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

Details

Published by: Palgrave Macmillan

Publication Date: 1990-01-01

Format: Paperback

ISBN-13: 9781349103546

DOI: 10.1007/978-1-349-10352-2

Dimensions: 216cm x140cm

Pages: 286