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Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
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Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
Bateman, J.
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
Details
Published by: Palgrave Macmillan
Publication Date: 2008-01-01
Format: Paperback
ISBN-13: 9781349280797
DOI: 10.1057/9780230582323
Dimensions: 216.0cm x140.0cm
Pages: 312.0