INSEAD Business Press: Positioning Services for Value Advantage

Teboul, J.

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

Details

Published by: Palgrave Macmillan

Publication Date: 2016-08-27

Format: Paperback

ISBN-13: 9781349282494

DOI: 10.1057/9780230579477

Dimensions: 229cm x152cm

Pages: 172