Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

Ellwood, I.; Shekar, S.

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Details

Published by: Palgrave Macmillan

Publication Date: 2016-02-11

Format: Paperback

ISBN-13: 9781349299775

DOI: 10.1057/9780230594036

Dimensions: 229cm x152cm

Pages: 240