{"product_id":"9781349299997","title":"Brand Avatar: Translating Virtual World Branding into Real World Success","description":"\u003ch1\u003eBrand Avatar: Translating Virtual World Branding into Real World Success\u003c\/h1\u003e \u003ch2\u003e\u003c\/h2\u003e \u003cp\u003eVirtual worlds such as Second Life, have millions of users worldwide. Virtual world \"residents\" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2009-02-27\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349299997\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230233713\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 187\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431600013452,"sku":"9781349299997","price":58.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349299997.jpg?v=1775891574","url":"https:\/\/lateknightbooks.com\/products\/9781349299997","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}