{"product_id":"9781349308002","title":"Brand Storming: Managing Brands in the Era of Complexity","description":"\u003ch1\u003eBrand Storming: Managing Brands in the Era of Complexity\u003c\/h1\u003e \u003ch2\u003eFioroni, M.; Titterton, G.\u003c\/h2\u003e \u003cp\u003eWe have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2008-12-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349308002\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-0-230-23351-5\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 223\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431496269964,"sku":"9781349308002","price":58.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349308002.jpg?v=1775890229","url":"https:\/\/lateknightbooks.com\/products\/9781349308002","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}