Electronic Markets: Benefits, Costs and Risks

Standing, C.

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-10-21

Format: Paperback

ISBN-13: 9781349310586

DOI: 10.1057/9780230274235

Dimensions: 216cm x140cm

Pages: 214