Marketing Through Turbulent Times

Darroch, Jenny

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-10-23

Format: Paperback

ISBN-13: 9781349314720

DOI: 10.1057/9780230251182

Dimensions: 235cm x155cm

Pages: 176