Franchising Globally: Innovation, Learning and Imitation

Alon, I.

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-03-31

Format: Paperback

ISBN-13: 9781349315444

DOI: 10.1057/9780230289857

Dimensions: 235cm x155cm

Pages: 253