Places: Identity, Image and Reputation

Anholt, Simon

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-11-18

Format: Paperback

ISBN-13: 9781349316281

DOI: 10.1007/978-0-230-25128-1

Dimensions: 235cm x155cm

Pages: 168