Revenue Management: A Practical Pricing Perspective

Yeoman, I.; McMahon-Beattie, U.

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-12-08

Format: Paperback

ISBN-13: 9781349317134

DOI: 10.1057/9780230294776

Dimensions: 216cm x140cm

Pages: 273