Japanese Consumer Dynamics

Haghirian, P.

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-11-24

Format: Paperback

ISBN-13: 9781349318001

DOI: 10.1057/9780230302228

Dimensions: 229cm x152cm

Pages: 244