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Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure. The aim of this book is to explain how and why they are significant.
Published by: Palgrave Macmillan
Publication Date: 2010-11-30
Format: Paperback
ISBN-13: 9781349324705
DOI: 10.1057/9780230295025
Dimensions: 229cm x152cm
Pages: 330