Fundacao Dom Cabral (FDC): How to Anticipate Market Changes

Araújo, L.; Gava, R.

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-02-14

Format: Paperback

ISBN-13: 9781349330904

DOI: 10.1057/9780230363014

Dimensions: 235cm x155cm

Pages: 238