The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

Kitchen, P.

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Details

Published by: Palgrave Macmillan

Publication Date: 2013-04-16

Format: Paperback

ISBN-13: 9781349334001

DOI: 10.1057/9781137322630

Dimensions: 216cm x140cm

Pages: 138