{"product_id":"9781349337279","title":"Bocconi on Management: Managing the Present, Imagining the Future","description":"\u003ch1\u003eBocconi on Management: Managing the Present, Imagining the Future\u003c\/h1\u003e \u003ch2\u003eValdani, E.; Arbore, A.\u003c\/h2\u003e \u003cp\u003eThis book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive \"seasons.\" The authors call them the games of movement, imitation, and position.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-11-30\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349337279\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230354586\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 272\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47504066609292,"sku":"9781349337279","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349337279.jpg?v=1775956086","url":"https:\/\/lateknightbooks.com\/products\/9781349337279","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}