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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Published by: Palgrave Macmillan
Publication Date: 2012-01-01
Format: Paperback
ISBN-13: 9781349338764
DOI: 10.1057/9780230343214
Dimensions: 235cm x155cm
Pages: 265