Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Stroud, D.; Walker, K.

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-01-12

Format: Paperback

ISBN-13: 9781349350957

DOI: 10.1057/9780230378209

Dimensions: 235cm x155cm

Pages: 251